A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away Antoine de Saint Exupery

• You have a problem
• I listen to you because perhaps I can help you. If your project is interesting I certainly be happy to work with you.

• We have a problem.
• - I say we have a problem
• Yes i understand, I try to find solutions.
• - I repeat, we have a f*cking problem.
• And i will find the best solution to solve our problem.

• Ideas
• Idea 1
• Idea 2
• Idea 3
• Idea 4
• Idea ...
• To go further, at this step i need your content, it’s really important.

• Ready for the action
• Test
• Test
• Test
• Test
• Test
• Test
• Test

• Compare
• We meet again to compare. Its' really important to compare each aspect of the project to identify which solution is the best and to be sure we are on the same wavelength. We make a choice or a selection of 2,3 possibilities

• Test
• To know if something works you need to try it, this is the reason why before we finalise the project I will ask you to get feedback of some typical users that could make use of your project. I know you certainly be in a hurry but this is a crucial step. We are all different but we need must be close to perfection.

• Focus
• Focus on the final project